AirPlay Presentations Got Cheaper Today

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Apple announced today that the current generation of the Apple TV will now be available for $69. Although Apple has been slowly releasing new channels for the Apple TV over the past year, no substantial update was discussed. Apps are still only released at Apple’s discretion and no 3rd party SDK is available.

The Apple TV has faced stiff competition over the past year with more powerful and open devices released from both Google and Amazon. In addition to full featured Apple TV type set-top boxes, both Amazon and Google also have small dongles that simply plug in the back of your TV. These devices also offer the ability of third party developers to release applications to extend the capability of them.

It would still be nice to hear that Apple has additional plans for the Apple TV, but for now be happy that you can pick one up for less money.

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