Apple September 9, 2015 Event – Hey Siri, Give Us Some New Products.

20150909-170241-IMG_0367Apple held a press event in San Francisco on September 9, 2015 to announce its Fall 2015 product lineup. As expected, Apple announced new iPhones and a new iteration of the Apple TV at the event. Apple also demoed the previously announced iOS 9 and watchOS 2. Both of these updates will be made available for existing devices on September 16, 2016. In a break from tradition, Apple also announced a new iPad Pro and iPad Mini 4. The iPad Pro will be available in November, and the iPad Mini 4 will be available September 25, 2015.

Apple Watch Lineup Changes Announced along with watchOS 2 Availability September 16.

20150909-170709-IMG_0368Apple began the day by discussing watchOS 2. New watch faces and third party complications were again shown. It was indicated that with native apps, developers would be able to do much more with their apps. Among the apps featured by Apple were Facebook Messenger, iTranslate, and AirStrip. AirStrip is a medical app that allows individuals in the medical field to manage their patients, schedules, and real-time medical data. There is also a client app available for patients that allow them to collect and transmit data to medical professionals using the Apple Watch.

20150909-171601-IMG_0370Apple announced new models of the Apple Watch and new bands. Two new finishes were announced for the Sport Watch Lineup. Gold and Rose Gold aluminum finishes were added, as were new finishes for the stainless steel Apple Watch line including the Product(Red) Apple Watch. New bands were also announced. New models are immediately available, and Apple WatchOS 2 will be available September 16, 2015. No changes are being made to the internals of the Apple Watch.

Apple Announces Next Generation iPad… the iPad Pro.

20150909-172109-IMG_0376Tim Cook next discussed the iPad Pro. He called the announcement the “biggest news in iPad since the iPad”. The iPad Pro has a 12.9” display, but is still thinner and lighter than a laptop (it weighs about 1.5 lbs). It features a full-size on-screen keyboard when used horizontally. The iPad Pro display is almost 2 times the size of the iPad Air, which allows you to easily run two apps side by side. It is powered by the A9X chip that was described as providing desktop-class performance. Graphics performance was described as “Console Class”, battery life was estimated at 10 hours, and for the first time for an iPad it includes four speakers.

20150909-175357-IMG_0393The iPad Pro will be available in November. It comes in Silver, Gold, and Space Gray. It starts at $799 for a 32GB WiFi only model. It will also be available at $949 for a 128GB WiFi model and for $1079 for a 128gb WiFi + Cellular model.

20150909-173001-IMG_0387In addition to the new iPad Pro, Apple announced the “Smart” Keyboard. The keyboard is made of fabric and included within a cover. Apple added a smart connector on the iPad pro that allows accessories to connect to and be powered by the iPad Pro. The Smart Keyboard will be $169 and will be available when the iPad Pro ships.

20150909-173200-IMG_038920150909-174833-IMG_0390Apple Pencil was introduced as a new input accessory for the iPad Pro. This stylus includes the ability to sense force and stroke to more precisely draw or write on your iPad Pro. Apple Pencil is battery powered, but allows you to plug it into the lightning port of the iPad to recharge. New applications will be able to take advantage of the Apple Pencil and integrate its abilities. The Apple Pencil will be available for $99 when the iPad Pro ships.

Microsoft was featured on-stage to show how Microsoft Office will take advantage of the new features of iPad Pro. Using the ribbon on the Microsoft Office Apps, the Apple Pencil can be used for annotation or markups of documents (it looks like this functionality may be available by touch too). The annotations will be stored natively with the Office Apps, and can be viewed on any device. Microsoft also showed the value of being able to use Microsoft Office Apps side-by-side on the iPad Pro.

Apple Talks TV and Apps – The New Apple TV with Siri and an App Store Announced.

20150909-175953-IMG_0395Tim Cook noted that the TV experience has remained stagnant despite changes in technology. He promised that Apple would do something to change that, and stated that the future of TV is Apps. The center of the new Apple TV is the new remote and an App Store.

20150909-175959-IMG_0396The new remote features a glass touch surface on top, with a microphone button to allow voice interaction with Siri. Rather than just search, Siri uses context to bring results to you. For example, you can simply ask Siri to show “funny movies”, and Siri will bring a list to you. Siri will also allow searching across iTunes, Netflix, Hulu, HBO and Showtime (with additional apps in the future). In addition to Siri functionality, the new remote includes motion sensing to allow you to use it as a “Wii-like” controller for games. iPhones and iPod Touches will also be able to be used as remotes for games on the new Apple TV.

The new remote will control the volume on your TV and receiver and allow you to power on your other devices. The 32GB version of Apple TV will sell for $149, with a 64GB version for $199. It will be available for purchase in late October 2015. tvOS is available for developers beginning September 9, 2015.

20150909-182517-IMG_0400Siri was the star of the Apple TV demo. Among the features of Siri, is allowing you to navigate shows while playing. You can skip ahead (or back) a certain number of seconds or minutes, or even ask “what did they say” and it will skip back 15 seconds and provide temporary closed captioning. You can ask for information about actors in something you are watching, or check sports scores or weather while watching something. You can use voice commands to switch to other apps on Apple TV.

All the existing Apps remain on the Apple TV, but the Apple Apps have been revamped and updated. Additionally an App Store will be available that allows developers to create apps for the Apple TV and tvOS. Among developers that have already worked on apps, include Netflix, Hulu, Activision and Disney. The third generation Apple TV will remain on sale, but there was no discussion of what features if any will be available on the older device.

And Finally we have the iPhone 6s and iPhone 6s Plus.

20150909-182810-IMG_0403Apple saved discussion of the updated iPhone 6 for last. Cook introduced an updated iPhone 6s and iPhone 6s Plus that keep the appearance of the iPhone 6 and 6 plus. Colors include Silver, Space Gray, Gold, and a new option of Rose Gold. The display size remained the same for the iPhone models, but the metal and glass were both updated to be stronger and more durable. 3D Touch was introduced for the iPhone as the next generation of multi-touch. The new iPhones will include A9 chips that are advertised as being “desktop class” processors. Siri can also always be launched by simply saying “Hey Siri” (even when not plugged in). TouchID is now twice as fast as before, and the camera on the iPhone was updated with an increased 12MP sensor.

20150909-183528-IMG_04073D Touch allows the iPhone 6s and 6s Plus to recognize how hard you are touching the screen to react based on the force of your touch. This allows additional menus to be shown on the home screen, or for you to peek at other information within an app. For example, if you are sent a street address in a message, you can peek at the map without leaving your message. 3D Touch also allows a new type of photo called Live Photo. When you take a photo with iPhone 6s and 6s Plus, by default it captures 1.5 seconds before and after your photo was taken so your photo can come to life when you use 3D Touch on the photo.

20150909-190125-IMG_0411The iPhone 6s and 6s Plus remain available in 16GB, 64GB and 128GB models. The iPhone 6s starts at $649 for the 16GB model, with the 64GB model costing $749, and the $128GB model $849. The iPhone 6s Plus starts at $749 for the 16GB model, increases to $849 for the 64GB model and will be $949 for the 128GB model. They will be available for pre-order on September 12th and start shipping on September 25, 2015. iOS 9 will be available for existing devices on September 16, 2015.

20150909-190308-IMG_0413The press event ran just over 2 hours in length. Although the iPhone 6s and 6s Plus were featured last, the iPad Pro and new Apple TV were probably the biggest stars of the event. It will be exciting to see when Apps start to arrive on the Apple Watch that take advantage of watchOS 2, and when the Apple TV App store debuts in October. More to come as information becomes available. Please share your thoughts on our Facebook Page or send a tweet to us.

Google to Hold Nexus Phone Event on September 29th

Google Nexus EventHot on the heals of Apple announcing their next iPhone Event, Google is planning to hold an event in San Francisco to introduce new Android-Based Nexus SmartPhones on September 29th. It is expected that for the first time Google will introduce two new Nexus phones. According to rumors, Google will introduce an LG-manufactured Nexus 5 with a 5.2″ screen and a Huawei-manufactured Nexus 6 with a 5.7″ screen. These will replace the current Nexus 5 and Nexus 6 sold by Google.

Notably these devices are expected to be the first to run Android 6.0 Marshmallow. Typically Google has sold Nexus devices directly through the Google Play store. These devices are usually shipped within a month after the announcement, but in the past have had extremely limited availability for several months. Nexus devices receive updates directly from Google and run stock Android without any manufacturer added software.

If you are considering switching to an Android device, or upgrading your current Android Device, it would probably be smart to wait for the Google September 29th event before purchasing a device. More to come after the event.

Apple’s September 9, 2015 iPhone Event May Include New iPads

Apple September 9 2015 Siri EventApple last week announced an event scheduled for September 9, 2015 at 10:00 am Pacific Time (1:00 pm here on the East Coast), titled, “Hey Siri, give us a hint.” The rumor blogs immediately indicated that the event would introduce the world to new iPhones called the iPhone 6s and iPhone 6s Plus, and a new version of the Apple TV set-top box that will include 3rd party Apps and an App Store for the first time. It is also projected that the new Apple TV devices will also include a motion sensing remote that allows force touch and speech input. The new iPhones are also expected to include Force-Touch functionality and an upgraded camera.

Today, reports have surfaced that Apple may also be ready to introduce a long-rumored iPad Pro. The iPad Pro is expected to go on sale in late October, with availability in early November. The iPad Pro is rumored to be 12.1 inches and include a stylus with force touch capabilities. It is also expected that a revamped iPad Mini 4 will be introduced alongside the iPad Pro. The iPad Mini 4 is expected to adopt similar internals to last year’s iPad Air 2.

Updates will be posted on iPlugDelaware.com on September 9th. If you would like to watch the event live, Apple will stream it on Safari for iPhone, iPad, iPod Touch, and the Mac. Streaming will also be available on Apple TV and if you have Windows 10, on the Windows 10 Edge Web Browser. Let us know on our Facebook Page or Twitter Feed what you would like to see at the upcoming event!

Time to Find Out What Apple is Doing Next: Spring Forward – The Apple Watch Event

FullSizeRenderApple hosted their Spring Forward event today. This event included discussion of the Apple TV, HealthKit, ResearchKit, the new MacBook 12″, and the Apple Watch.

HBO NowApple began the event by discussing Apple TV. Apple’s Tim Cook invited the CEO of HBO, Richard Piepler, onstage to announce that Apple would be HBO’s exclusive partner for HBO Now, HBO’s standalone streaming product, at launch. HBO Now will be available prior to the April 12th premiere of Game of Thrones on Apple TV, and will be available for $14.99 per month (with the first month free).

AppleTVTim Cook called the Apple TV the category leader. He indicated that over 25 million had been sold to date. It was announced that the current Apple TV would now be available for the lower price of $69 (down from $99). There was no indication of any changes to these devices.

It was indicated that Apple has already sold over 700 million iPhones since released. iPhone 6 and 6 Plus have a customer satisfaction rate of 99%, and Tim Cook indicated that Apple was the largest seller of smartphones in the world last quarter.

Apple PayUpdated information was provided about the success of Apple Pay. Tim Cook indicated that Apple Pay has forever changed the way we pay for things. Apple started with only 7 banks supporting Apple Pay, but indicated that there are now over 2500 card-issuing banks. In the 3 months since being introduced, Apple indicated that there are now over 700,000 locations accepting Apple Pay, including over 40,000 Coca-Cola vending machines.

Cook indicated that every major auto manufacturer has now committed to offering CarPlay. He indicated that more than 40 new models of cars will be introduced by the end of the year with CarPlay. He promised that HomeKit will change the way we control our home, but did not highlight any released product.

HealthKit(1:21 pm update:) HealthKit was also addressed during the event. Cook indicated that Medical Research was among the most important use of HealthKit. It was noted that historically one of the problems with Medical Research is that it is one-way in nature. Apple has worked to allow HealthKit and the iPhone play a more important role in medical treatment.

Research KitApple announced a new platform called ResearchKit to allow medical providers to better manage projects and obtain and share data with participants. ResearchKit works with HealthKit to incorporate other data that your devices have already collected. Research Projects highlighted by Apple included Parkinson’s, Asthma, Diabetes and Breast Cancer. The user decides what data is shared, sees the data collected, and Apple never sees the data. ResearchKit was released as an open source project, and the first five-apps under this project will be available later today.

New Macbook(1:40 pm update:) Cook moved on to discuss the Macintosh. It was indicated that although the industry has had shrinking numbers of sales, the Mac increased 20% last year. It was indicated that Macs are now seen everywhere. Cook indicated that Apple challenged themselves to reinvent the laptop and announced the new MacBook.

The new MacBook is only 2 lbs in weight, and is 24% thinner than the 11-inch MacBook Air (13.1mm). The new MacBook has a 12″ Retina display with a full-size keyboard. Everything has been re-thought. The trackpad, the keyboard, and the internals have all been redesigned. The new MacBook also is the first Mac to run fan-less. Almost the entire base of the new MacBook is filled with batteries to provide all-day battery life (which means about 9-10 hours of active use). The MacBook will run off a USB-C interface. This will be used for charging and input/output devices. The new MacBook will be available in Silver, Space Gray or Gold.

MacBook Price(1:55 pm update:) The MacBook starts at $1299 for the 1.1 GHz dual-core Intel Core M with 8GB memory and 256 SSD. There will also be a $1599 model that has an upgraded 1.2 GHz dual-core Intel Core M processor and 512GB SSD. Both models will be available on April 10th and will only be available with a 12″ display. Existing MacBook Airs are being updated to faster processors, and the 13″ MacBook Pro is getting the new trackpad, faster flash memory and updated Intel processors. The existing updated MacBooks are available later today.

Apple Watch(2:00 pm update:) The Apple Watch was called the most-advanced time-piece ever by Cook. Not only was the Apple Watch designed to be stylish, it was designed to be fun, versatile and increase your productivity. The Stainless steel model is available in traditional and space back finishes, and the Apple Watch Sport is available in an aluminum finish in silver or space gray.

Watch SummaryWith the Apple Watch, you can receive and reply to messages right from your wrist. With the built-in speaker and microphone, you can make and receive phone calls on your wrist. You can monitor your blood pressure, and check your emails. You will be able to customize your watch face to be useful to you. The Watch tracks your activity, and alerts you of your exercise, movements and whether you have been sitting too long.

MarathonChristy Turlington Burns, was highlighted at this event. Turlington-Burns is a fashion model, mother, and health advocate. She has been using the Apple Watch, and a short film was shown highlighting her use of the Watch during a half-marathon in Tanzania. She indicated that she frequently relied on the Watch during the marathon to monitor her activity and progress. She is preparing for the Virgin Money London Marathon with the Apple Watch, and her training blog will be hosted on Apple.com.

Watch Siri(2:15 pm update:) Additionally Cook highlighted that the Apple Watch will allow you to pay with Apple Pay, manage your photos, interact with Siri, and control your music. Any notification that is currently received on your iPhone will also be available on your Apple Watch. Kevin Lynch demonstrated Glances which will allow you to see information from apps to quickly interact with data that is important to you.Reminders will also be able to alert you of important events throughout the day.

Lynch demonstrated calls onstage, Digital Touch (to share hand-drawn photos with friends), and requesting rides with Uber. It was shown that hotel rooms can be unlocked using the Apple Watch, products can be paid for, and boarding passes can be accessed. Music can even be identified using Shazam from your wrist. Using home automation, Lynch also showed opening his garage door with his Watch.

Watch BatteryCook indicated that the Apple Watch is designed to provide all-day battery life. During a typical day you can expect up to 18 hours of battery life. iOS 8.2 and the new Apple Watch App will be available on the iPhone today. You can learn about the Watch and configure notifications from within the App. Charging the Apple Watch is done with a magnetic charger on the back of the device. As previously announced, the Apple Watch will be available in Watch Sport, Apple Watch, and Apple Watch Edition.

Watch AvailableApple Watch will be available for pre-order on April 10th. You will be able to try on and learn more about the Apple Watch at Apple Retail Stores beginning April 10th. The Apple Watch Sport will begin at $349 for the 38mm version, with the 42mm available for $399. The Apple Watch (Stainless Steel edition) will start at $549 for the 38mm, and $599 for the 42mm. Depending on Watch bands, the Apple Watch will be as expensive as $1,099. The Apple Watch Edition (the 18k Gold version) will start at $10,000. Actual watches will be available on April 24th.

Keynote over

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Apple is Having Another Event October 16, 2014 – New iPads and Macs?

Apple October 2014 Event InviteApple on Wednesday sent invitations to select members of the press for a keynote address on Thursday, October 16, 2014 at 1pm eastern standard time. It is expected that Apple will release a refreshed iPad Air and iPad Mini at this event. Rumors have pointed to the inclusion of TouchID on the iPad models, and an even slimmer design for the iPad Air. The Apple invite simply indicated “It’s been way too long.”

Since many models of Macintosh computers have not been refreshed recently, and since a new version of Mac OS X (Yosemite 10.10) is currently in the final Gold Master release candidate version, it is expected that new models of Macs may also be showcased. The new version of Mac OS X, Yosemite, enables iOS 8 continuity features of the iPad and iPhone to be enabled. In addition to allowing your Mac OS X 10.10 computer to send/receive SMS Messages and make phones calls using your iOS 8 iPhone, continuity also will allow you to start work on certain apps on your Mac and finish on your iPad/iPhone and vice-versa.

It is expected that new features of Mac OS X Yosemite will be demoed at this event. Due to the substantial changes of the new operating system, it would be surprising if Apple did not spend at least a portion of the event showcasing the new features, and introducing new versions of software to take advantage of the update.

This event is being held at the Apple Infinite Loop Campus Headquarters in Cupertino, California. Since the Town Hall auditorium is a much smaller venue, it is not expected that any new product categories will be released at this event. See 9to5 Mac for more information about the upcoming event. We will post more after the event next week.

Apple iPhone Event Scheduled for Tuesday September 9, 2014

iOS 8Last week, Apple sent out invitations to members of the press for a special event scheduled for September 9, 2014 at 1:00 pm eastern standard time. As usual, Apple was cryptic in the invitation, and simply stated the date, and ‘Wish we could say more.” It is expected that Apple will reveal new versions of the iPhone at next week’s event, and also unveil the final version of iOS 8 that has been in beta testing over the summer. Since the invitation was sent, there has been speculation that Apple may also unveil a wearable device (iWatch?) and a new mobile wallet system (with American Express, Mastercard and Visa all linked as partners).

Based on parts released in the wild, it is now expected that Apple will at least announce a 4.7″ and 5.5″ version of the iPhone. It is not known what these devices will be called, especially since they are both expected to carry high-end components (iPhone 6 and iPhone 6xl?). If the rumors hold true, it will be the first time that Apple releases two flagship models at the same time (last year’s introduction of the 5c at the same time as the 5s, was based on the prior generation iPhone 5 components).

No matter what is being introduced, the event is going to be bigger than most recent Apple announcements. It will take place at the Flint Center for the Performing Arts in Cupertino, California, which notably has a much larger capacity than the normal venues used by Apple. In addition to the larger auditorium, Apple is also constructing a large structure adjacent to the Flint Center that spans near three stories. The Flint Center is also where Steve Jobs initially announced the original Mac 30 years ago.

Although none of us at iPlug Delaware were considered important enough to Apple to be sent invitations to the event, we will definitely update the site with new information as it is announced. If the past is any predictor for the future, it is likely that any newly announced iPhones could be available for purchase as soon as 10 days after the event. Stay tuned….

Update (September 9, 2014): Apple iPhone 6 and iPhone 6 Plus AnnouncedApple Pay Announced; Apple Watch Announced. More coverage to come.