Today Apple CEO Tim Cook introduced the first new product segment for Apple since he came CEO. The new Apple wearable is simply called the Apple Watch. Cook teased the Watch as being highly customizable and including an “intimate way to connect and communicate.” It is a comprehensive fitness and health device, that includes multiple sensors for tracking your health and allows installation of apps to further customize your experience. The Apple Watch will not be available until early 2015, but will include 2 different sizes and 3 different collections. The starting price for the standard Apple Watch will be $349.
Cook noted in his presentation that Apple was faced with the challenge of creating a user interface that fit the form factor of a watch. He stated that for every new breakthrough device created, Apple has needed to create a new intuitive interface. Rather than trying to shrink the iPhone interface down to the size of a watch face, Apple created a digital crown for the Apple Watch to help provide a simple and elegant navigation method for accessing information. Not only does this make it easy to interact with data on screen, it allows you to do so without needing to block the screen with your fingers. It is designed to be used for all your activities all day.
The actual watch is a rectangle with several different finishes and multiple bands with different finishes and colors available. The bands are easily removed and interchangeable. It has a touchscreen in addition to the digital crown. Your daily activities are recorded through the Apple Watch and fitness goals are provided for you. Apps will be available, and you can dictate messages without taking your phone out of your pocket or purse. Many different watch faces come standard, but you are able to personalize how they appear and the information available. Charging is done through an Apple proprietary MagSafe wireless inductive charger.
The Apple Watch will initially consist of 3 watch lines to meet the specific needs of different types of people. The functionality will remain the same, but the finishes will vary. The watch lines include Apple Watch, Apple Watch Sport Edition, and Apple Watch Edition. The Apple Watch will work with an iPhone 5, iPhone 5c, iPhone 5s, or iPhone 6
More to come……